Shaping the Business
of Web3

With the most influential and experienced ecosystem. Explore, build, innovate, and invest in Web3 with us – safely and securely.


We are a community of successful business executives in the top 3% worldwide. We believe in Web3’s potential to change how we live, work and create together.

Working within the legal frameworks of Web3, we support business migration to this new ecosystem. Assisting with anything from business and finance to user and onboarding experiences.

If you are a serious entrepreneur or enterprise looking to enter Web3.

This is the Opportunity You’ve Been Looking for

If you are a serious entrepreneur or enterprise looking to enter Web3.

This is the Opportunity You’ve Been Looking for



Immerse yourself in the world of Web3.


Join the Community

We’ve built a forward-thinking and influential community of leaders that are shaping Web3


My journey has been most rewarding as I get to interact, on a daily basis, with some of the brightest minds within DeFi; Mining; the Metaverse and the NFT space.

Gary Coleman - Manitoba

I'm grateful to be a part of the yWhales community! I can't imagine jumping into something so new and hard to understand without the fun, intelligent, engaging and helpful people here...

Ed Kniep - St. Louis

I’ve found yWhales to be an invaluable resource for education, networking, and investment ideas

Jessica Billingsley - Colorado


The team that puts you ahead.
Bringing a combined 200+ years of business experience to Web3.
People Division Filter

Jay Steinback

Founder, CEO, and Chairman of the Board

Zemfira Khisaeva

Co-Founder and President

Mia Murphy

Co-Founder and Chief of Staff

Siva Avvaru

Managing Partner of yWhales Solutions

Joanna Guerra Palcenia

Legal Counsel

Brady Beaubien

Co-Managing Partner of yWhales Labs

Andreea DeMiere

Executive Assistant, yWhales Enterprises

Max Cohen

Co-Managing Partner, yWhales Ventures

Sue Marks

Board Member and Strategic Advisor

Abe Micael

Head of Ecosystem

Ian Smith

Board Member

Jessica Billingsley

Board Member & Co-Managing Partner, yWhales Ventures

George Djuric

Head of Technology

Shaun Khan

Board Member

Our Advisors

Marcel Löetscher


Matthew Porter


Cristian Lupascu

OMNIA Protocol

Robert Savage


Brad Yasar

EQIFi and Beyond Enterprises

Lucia Gallardo

Emerge, The AEternals, Blearily, Dona un Libro, Rainforest Partnership, and Women Entrepreneurs Global

Hristo Piyankov

FinDaS and Credefi

Dave Perrill


Janine Grainger

Easy Crypto

Lauren Woolf

Mrs Woolf

Explore Web3

Choose your path to personal mastery

Partnership with Reliable Group

Solutions announces Web3 Development Partner

Shaping Web3
to Create a Better Human Experience


Latest Podcasts

Stay up to date with the latest yWhales  podcasts, news and views.

FinRamp aims to be a leading blockchain OS, offering regulated solutions for digital asset issuance, storage, transfer, and exchange. Providing asset tokenization and liquidity services within a closed-loop system for global professionals and institutions.
FinRamp's Blockchain-Powered Future and Redefining Carbon Credits
yWeb3: Navigating Frontier Tech | Poloniex Hack | HSBC Taps Ripple’s Metaco For Custody We will cover hot topics like the Poloniex hack and the interesting partnership between HSBC and Ripple's Metaco for their security token custody solutions. Join us as we explore NFT trends, analyze the intersection of traditional finance and blockchain, and delve into the intricacies of self-custody versus institutional custody. Stay tuned for an in-depth discussion on Argentina's rising inflation and the recent security token custody development with HSBC and Ripple's Metaco
Navigating Frontier Tech - Episode 14 | Poloniex Hack | HSBC Taps Ripple’s Metaco For Custody
Navigating Frontier Tech - Episode 13 | BlackRock Spot BTC #ETF | MasterCard’s Web3 Collabs
In this episode of the RWA Tokenization series, your host, Jay Steinback, yWhales CEO & Co-Founder, Siva Avvaru, Managing Director at yWhales Solutions, and Brad Yasar, founder and CEO of EQIFi, discuss the intersection of blockchain and traditional finance. They emphasize the importance of custody for regulated assets and the need for trusted custodians in the crypto space. They also highlight the challenges of self-custody and the benefits of using regulated institutions for asset storage. The conversation touches on liquidity and the need for regulated execution venues to attract institutional capital. Jay, Siva, and Brad stress the importance of compliance and regulation in building trust and investor confidence. They talk about the potential for tokenizing real-world assets and the benefits it can bring to the capital markets. Listen as they discuss the future of blockchain-based finance and the role of traditional financial institutions in adopting this technology.
Real-World Assets Tokenization: The Future of Blockchain-Based Finance

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