Shaping the Business
of Web3

With the most influential and experienced ecosystem. Explore, build, innovate, and invest in Web3 with us – safely and securely.


We are a community of successful business executives in the top 3% worldwide. We believe in Web3’s potential to change how we live, work and create together.

Working within the legal frameworks of Web3, we support business migration to this new ecosystem. Assisting with anything from business and finance to user and onboarding experiences.

If you are a serious entrepreneur or enterprise looking to enter Web3.

This is the Opportunity You’ve Been Looking for

If you are a serious entrepreneur or enterprise looking to enter Web3.

This is the Opportunity You’ve Been Looking for



Immerse yourself in the world of Web3.


Join the Community

We’ve built a forward-thinking and influential community of leaders that are shaping Web3



The team that puts you ahead.
Bringing a combined 200+ years of business experience to Web3.
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Jay Steinback

Founder, CEO, and Chairman of the Board

Dr. Zemfira Khisaeva

Co-Founder and President

Siva Avvaru

Managing Partner of yWhales Solutions

Joanna Guerra Palcenia

Head of Legal & AML

Brady Beaubien

Co-Managing Partner of yWhales Labs

Andreea DeMiere

Executive Assistant, yWhales Enterprises

Max Cohen

Co-Managing Partner, yWhales Ventures

Sue Marks

Board Member and Strategic Advisor

Abe Micael

Head of Ecosystem

Ian Smith

Board Member

Jessica Billingsley

Board Member & Co-Managing Partner, yWhales Ventures

Shaun Khan

Board Member

Our Advisors

Marcel Löetscher


Matthew Porter


Cristian Lupascu

OMNIA Protocol

Robert Savage


Brad Yasar

EQIFi and Beyond Enterprises

Lucia Gallardo

Emerge, The AEternals, Blearily, Dona un Libro, Rainforest Partnership, and Women Entrepreneurs Global

Hristo Piyankov

FinDaS and Credefi

Dave Perrill


Janine Grainger

Easy Crypto

Lauren Woolf

Mrs Woolf

Shaping Web3
to Create a Better Human Experience


Latest Podcasts

Stay up to date with the latest yWhales  podcasts, news and views.

In this episode of yWeb3 Navigating Frontier Tech, host Jay Steinback joins forces with two influential figures in the crypto and blockchain sphere. Khori Whittaker, Executive Director of True Names Ltd. (Ethereum Name Service), and Einaras von Gravrock, Founder of CUBE3.AI. Jay, Khori, and Einaras discuss the importance of identity and security in the crypto space, the recent approval of Bitcoin ETFs, and the growing threat of AI-generated deep fakes. Khori emphasizes the need for education and proactive security measures, while Einaras highlights the challenges of combating AI fraud and the importance of trust in the digital world. They also discuss the integration of traditional domains with blockchain capabilities, facilitated by ENS Labs' collaboration with GoDaddy. This innovative move aims to bridge the technological divide between the dynamic realms of Web2 and Web3—propelling the industry toward a frictionless future.
Navigating Frontier Tech - Episode 19 | AI-Generated Deep-Fakes
In this episode of yWeb3 Navigating Frontier Tech, host Jay Steinback engages in a captivating discussion with Lucia Gallardo, CEO and Founder of Emerge. They delve into the challenges and innovations within the world of cryptocurrencies and emerging technology. The show explores recent decisions by the SEC, including the postponement of BlackRock's Ethereum ETF and the potential success of Coinbase in a crucial legal case. It also analyzes the increased regulatory actions in the crypto space under the leadership of Gary Gensler and the independent investigation ordered following the collapse of FTX. The Chainalysis report on the decrease in crypto-related crime in 2023 is highlighted, providing insight into positive trends in crypto security. Lucia Gallardo brings a valuable perspective to the topics discussed, emphasizing the implications of collaboration between Russia and India in building a common digital economy and the potential for a future BRICS currency.
Navigating Frontier Tech - Episode 18 | Crypto's Status Quo
In this episode of yWeb3 Navigating Frontier Tech, host Jay Steinback is joined by industry experts Jannah Patchay, Executive Director of Digital Pound Foundation, Raoul Pal, CEO & Co-Founder of Real Vision Group, and Conor Moore, Co-Founder at MetaStreet. The episode kicks off with the groundbreaking announcement from the SEC officially approving all spot Bitcoin ETFs, marking a historic moment in the crypto space. The approval is expected to open doors for mainstream adoption, triggering anticipation that could reshape the entire crypto market. The show captures key moments, including Conor's insightful remarks on the ripple effects of this approval and an exploration of Bitcoin's role in the evolving crypto landscape.
Navigating Frontier Tech - Episode 17 | SEC Approves #BTC #ETFs Explained
From the critical security considerations surrounding blockchain to the recent Ledger exploit, which poses a significant threat to decentralized finance, we dissect the intricacies of safeguarding users in this ever-evolving environment. Our exploration extends to IBM's groundbreaking cold storage technology for crypto assets, addressing ongoing debates regarding the environmental impact of cryptocurrency compared to traditional cash. As we unravel the multifaceted challenges of global cybersecurity threats and the evolving regulatory landscape, we shine a spotlight on the targeted actions of Chinese hackers on US infrastructure. Additionally, we delve into the growing support for Senator Elizabeth Warren's AML bill and scrutinize Robinhood's strategic foray into the EU crypto market, signaling a commitment to regulatory clarity. Join us on this insightful journey as we provide valuable perspectives on the forces shaping the Web3 landscape.
Navigating Frontier Tech - Episode 16 | Ledger’s Exploit

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