Innovating Art Ownership with Blockchain and Tokenization

In this episode

Jay and Sue sit down with two industry titans, Elizabeth von Habsburg and Nanne Dekking, to discuss the future of the art market. Elizabeth is the founder and leader of Winston Art Group, the largest independent art advisory and appraisal firm in the U.S., while Nanne is the CEO of Artory, a world leader in the physical artwork tokenization and blockchain-secured registration of provenance information. In this episode, they share their unique journey of joining forces to create Artory/Winston, a revolutionary repository of trusted artworks. Discover how blockchain technology is transforming the art market by increasing transparency, building trust, and validating provenance.

About Guests

Elizabeth von Habsburg founded and leads Winston Art Group, the largest independent art advisory and appraisal firm in the U.S. She is qualified as an expert witness in Fine Art and Decorative Art and lectures worldwide on all aspects of art. Elizabeth is certified by the Appraisers Association of America in Modern and Impressionist Art and European Furniture and Works of Art. Before Winston Art Group, Elizabeth served as President of U.S. operations of an international appraisal and advisory firm for 18 years and as Vice President of Habsburg Auctioneers.

Elizabeth began her career at Christie’s as Assistant Vice President in charge of appraisals. She is a Fellow of the Pierpont Morgan Library and the RICS and is a member of the Women Presidents Organization and ArtTable. She has testified as an expert witness in four jurisdictions and lectured worldwide. In 2015, Elizabeth was named one of the 50 Most Influential Women in Private Wealth, by Private Asset Management. The art historian, Nanne Dekking, is the founder and CEO of Artory Inc., New York and Artory GmbH, Berlin with 25+ years of global expertise and influence in the art market. Artory is a world leader in physical artwork tokenization and the blockchain-secured registration of verified provenance information about artworks and collectibles.

In his former position at Sotheby’s New York, Nanne was Vice Chairman and the Worldwide Head of Private Sales. His close relationships with collectors and museums in North America, Asia, and Europe were integral to the continued growth of private sales at Sotheby’s. Prior to joining Sotheby’s, Nanne was Vice President of Wildenstein & Co. Nanne advised individuals, museums, and foundations on the formation and development of their collections. From 1996-2001, Nanne was the founder and principal of Nanne Dekking Fine Arts, an art consultancy firm and gallery in New York. He was the Chairman of the Board of Trustees of The European Fine Art Fair (TEFAF) through June 2020 and is a current advisory board member of the Responsible Art Market Initiative.

You’ll learn about: The Benefits of Tokenization in the Art Market Investing in Art from an Institutional Point of View Exploring the Use of Data in Art and Property Valuation Collaboration between Art Dealer and Technology Expert to Create Fractionalized Ownership of Art

Artory/Winston’s Social Links:
Artory/Winston’s Website: https://www.artory-winston.com/
Artory/Winston’s Twitter: https://twitter.com/artorycom
Artory/Winston’s LinkedIn: https://www.linkedin.com/company/artory/
Artory/Winston’s Github: https://github.com/Artory
Artory/Winston’s Instagram: https://www.instagram.com/artorycom/

Guest Social Links:
Elizabeth von Habsburg LinkedIn: https://www.linkedin.com/in/elizabeth...
Nanne Dekking LinkedIn: https://www.linkedin.com/in/nanne-dek...

You’ll learn about:

• The Benefits of Tokenization in the Art Market
• Investing in Art from an Institutional Point of View
• Exploring the Use of Data in Art and Property Valuation
• Collaboration between Art Dealer and Technology Expert to Create Fractionalized Ownership of Art

Timestamps

00:00 Jay’s intro

1:47 Elizabeth’s background

2:26 Nanne’s background

7:24 Sue’s background 

7:54 Why should people care about tokenization?

15:49 How it all works

24:50 Recording art on the blockchain

26:50 Asset tokenization in use

32:37 The composition of Artory/Winston

45:47 Winston’s due diligence 

40:22 The tech behind it

45:39 The importance of capturing art data on blockchain 

51:04 Sue’s remarks

53:12 Contact Artory/Winston

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DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.