Newsworthy.ai: Redefining Media Distribution in the AI Era

In this episode

Jay Steinback, CEO & Founder of yWhales, and Jessica Billingsley, yWhales Board Member, speak with Mark Willaman and David McInnis, Founders of Newsowrhty.ai. This innovative news marketing platform is at the forefront of transforming the news industry. In their discussion, Mark and David delve into the evolution of news in the digital age, emphasizing the pivotal role of AI in modern news marketing.

Newsworthy.ai stands out by harnessing the power of AI and blockchain technology, offering a comprehensive suite of tools for companies to effectively distribute and promote their press releases. Mark and David underline the paramount significance of authenticity and provenance, especially in the era plagued by fake news. They elucidate how their platform guarantees the credibility of news content, addressing a crucial need in today's media landscape.

Furthermore, the conversation touches upon the challenges and opportunities that the news industry grapples with. Newsworthy.ai emerges as a beacon of hope for small and medium-sized businesses striving to gain visibility in the ever-evolving news stream. Their insights are not only informative but also shed light on the innovative solutions that are shaping the future of the news industry.


You will learn about

  • How Newsworthy.ai is leveraging AI and blockchain technology to provide a comprehensive suite of tools for news marketing
  • Authenticity and provenance of news content through blockchain registration Using AI to analyze and optimize press releases, as well as generate complementary content for news marketing campaigns
  • The Advocacy Tool: how it allows companies to engage their stakeholders and amplify the reach of their press releases
  • How the influencer marketplace connects companies with relevant influencers to further promote their press releases.


About Guests

David McInnis, as the visionary founder of PRWeb, stands at the forefront of a digital marketing revolution that redefined online visibility. For nearly a decade, he steered PRWeb to unprecedented heights, cementing its position as an industry powerhouse before its acquisition by Cision. Through innovative and cutting-edge digital marketing strategies, David has fundamentally transformed how brands connect with their audiences, achieving remarkable success along the way.

But David's influence extends beyond the world of technology. He is a dedicated mentor, tirelessly sharing his knowledge and experience with others. Through mentorship and community involvement, he empowers aspiring entrepreneurs and marketers to reach new heights. His legacy in online marketing is one of a trailblazer who continually pushes the boundaries of digital innovation, setting new standards for the industry.

Mark Willaman, a seasoned entrepreneur and the mastermind behind multiple SaaS marketing and data analytics platforms, is a true luminary in his own right. His illustrious career seamlessly complements David's pioneering work in newswire distribution and SEO at Newsworthy.ai.

Mark is renowned for his ability to foster a collaborative work culture, valuing the strength of teams and their potential to drive success. His ventures have been marked by not only his personal accomplishments but also by the lasting impact he has had on those he's mentored.

Together with David, Mark's profound expertise is reshaping the online marketing landscape, promising an era of innovation and substantial growth. Their partnership signifies a dynamic force, poised to leave an indelible mark on the future of digital marketing.


Guest Social Links

Mark’s LinkedIn: https://www.linkedin.com/in/markwillaman/

David’s LinkedIn: https://www.linkedin.com/in/davidmcinnis/

Company Social Links:

Newsworthy’s Twitter: https://twitter.com/NewsworthyAI

Newsworthy’s LinkedIn: https://www.linkedin.com/company/newsworthyai

Newsworthy’s YouTube: https://www.youtube.com/channel/UCqAWp6V46oRa5lzFYvYf2Dg/

Newsworthy’s TikTok: https://www.tiktok.com/@newsworthyai

Newsworthy’s Instagram: https://www.instagram.com/newsworthyai/




0:00 Jay's Intro

1:25 Mark Willaman’s Intro

4:20 David McInnis’ Intro

11:22 Generative AI & Newsworthy Origin Story

15:49 The Source of Truth

19:50 The Challenges with Generative AI & Finding the Source of Truth

21:17 How Newsworthy Solves these Problems

24:48 AI Integrations

34:15 Live Demo of the Platform

41:04 Target Customers

44:03 The Outlook on the Media and AI Industries

50:03 Contact Info and Closing Thoughts


Watch more: https://www.ywhales.com/podcasts/

DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.

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