Disrupting the Loan Industry with Web3 | Secure & Accessible Loans for All

In this episode

Host Siva Avvaru, Managing Partner for yWhales Solutions, and Jessica Billingsley, yWhales Board Member, speak with Brent Chandler, Founder & CEO of FormFree, and Eric Lapin, President of FormFree. FormFree is a web2 company transitioning to web3, focused on the residential real estate industry. Eric and Brent discuss why the mission of FormFree is focused on empowering consumers to share their information as they see fit and providing them with a secure and trusted resource. By utilizing web3, FormFree is creating a vibrational change and educating people about the use and control of their data. They also highlight how transformation is happening either by mandate or through market efficiency, and moving toward more secure and transparent business practices.

About Brent Chandler

Brent Chandler is a widely recognized innovator in mortgage and financial services technologies who has 25 years’ experience on the leading edge of trading, personal finance, wealth management and consumer financial services. In 2008, Brent created FormFree, whose mission is to capture the holistic view of a consumer’s unique Financial DNA, apply deep intelligence, and create a non-fungible token (NFT). Effectively commoditizing the consumer, creating virtual credit and enable more inclusive lending. Prior to that, Brent was part of the team that created the world’s first online trade while at CheckFree (acquired by Fiserv). He later ran several startups in the online and algorithmic trading spaces and was instrumental in leading the “aggregation revolution,” where he oversaw sales and development of the CashEdge Wealth Management platform. He’s also held senior-level positions on Wall Street at Merrill Lynch and Fidelity, where he became an expert in the mechanics of finance, witnessed the infancy of online trading and learned how to use algorithmic black boxes to enhance the performance of institutional and personal portfolios through more efficient exchanges. Brent serves on the advisory board of Jawdrop, is a member of FourAthens Tech Incubator and is an active mentor for Georgia’s Terry College of Business Entrepreneurship Program. He also serves on the board of directors for the American Red Cross of Northeast Georgia.

You’ll learn about: How FormFree is empowering users with their information RIKI: Using AI and proprietary technology The IAM token: opening up the world to virtual credit with the know-your-everything token


FormFree’s Social Links:
FormFree’s Website:
FormFree’s Twitter:
FormFree’s LinkedIn:
FormFree’s Facebook:
FormFree’s Vimeo:


Guest Social Links:
Brent’s LinkedIn:
Eric’s LinkedIn:


You’ll learn about:

  • How FormFree is empowering users with their information
  • RIKI: Using AI and proprietary technology
  • The IAM token: opening up the world to virtual credit with the know-your-everything token



0:00 Siva’s intro

0:49 Web2 to Web3

3:56 FormFree’s approach to B2B 

13:43 Accomplishments & setbacks

16:15 FormFree’s capabilities

21:06 The value of tokenization

26:49 Why blockchain?

29:10 What is RIKI?

37:14 Why consumers & lenders would choose FormFree

41:12 The SSFI

48:05 How to sign up


Other places to listen: Apple Podcasts | Google Podcasts | Spotify | Pocket CastsPodbean


DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.

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