From Friction to Function: Rove’s Mission to Simplify Web3 for the Masses

In this episode

Jay Steinback, yWhales Co-Founder & CEO, and Sue Marks, yWhales Board Member, speak with Jason Desimone, Founder of Rove. Rove is a groundbreaking Web3 entertainment platform that aims to revolutionize the way we experience music and events. Jason delves into the importance of navigating the business side of crypto and the necessity of keeping the benefits of Web3 while removing user friction points. He shares how Rove World is creating a seamless connection between artists and their fans. Jason also shares valuable insights on choosing the chain to build your product on, the potential of multi-chain approaches, and the importance of redundancy in the industry.

About Jason Desimone

An avid blockchain enthusiast since 2015, Jason has been active across some of the premier projects in the space in a variety of capacities, including Founder, Advisor, and Investor. As Head of Blockchain for Ubik Group, Jason has led teams implementing blockchain solutions for the UN, American Express, the Ethereum Foundation, Coinbase, and more. As an Advisor, Jason helped conceptualize, build, and launch Gemini Clearing™ in 2019, a fully-electronic clearing and settlement solution for off-exchange or over-the-counter (OTC) crypto trades offered by Gemini.

In terms of his own projects, Jason is the Founder of Rove - a web3 mobile platform built to create direct, seamless relationships between artists, brands, and their fans through blockchain ticketing and loyalty rewards. You’ll learn about: How Rove is creating seamless interactions between brands and consumers Rove’s Tommy Hilfiger partnership and NFT project Why it is important to remove friction points and show utility in Web3


Roves’ Social Links:
Roves’ Website:
Roves’ Twitter:
Roves’ LinkedIn:
Roves’ YouTube:    / @rove1779  
Roves’ Instagram:
Roves’ Discord:
Roves’ Street Radio:


Guest Social Links:
Jason’s Twitter:
Jason’s LinkedIn:


You’ll learn about:

  • How Rove is creating seamless interactions between brands and consumers
  • Rove’s Tommy Hilfiger partnership and NFT project
  • Why it is important to remove friction points and show utility in Web3



0:00 Jay’s intro

1:54 Jason’s intro

3:41 About Rove

7:07 Why Jason built Rove

11:07 Which chain should you build on?

16:23 Where is crypto headed?

25:09 How difficult is it to build in Web3?

29:20 Exciting projects ahead

33:08 Bridging the digital and physical

34:26 Advancing onboarding in Web3

38:48 The future of Web3

43:47 How to get involved

45:04 Rove Medallions


Other places to listen: Apple Podcasts | Google Podcasts | Spotify | Pocket CastsPodbean


DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.

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