Game On

GameOn: Exploring the Fusion of Sports, Gaming & Web3 with NFTs and Digital Collectible

In this episode

Siva Avvaru, yWhales Solutions Managing Director, and Abe Micael, yWhales Head of Ecosystem, speak with Matt Bailey, CEO of GameOn, to discuss the intersection of fantasy sports and gaming technology. The conversation delves into how GameOn got started and evolved its business model into a successful B2B enterprise.

Matt shares how GameOn has pioneered the next generation of fantasy sports, offering a life fantasy game where users earn rewards when their digital fighters land a punch or a kick in the pit. Listen as Siva, Abe, and Matt discuss the importance of engaging Gen Z and millennials who consume sports differently, in bite-sized pieces, and how gaming technology can provide a unique and engaging experience for them.

About Matt Bailey

Matt Bailey is an Australian entrepreneur in the U.S. After a career in sports business working for global brands like the Brooklyn Nets, Barclays Center, Cricket Australia, and CSM Sport & Entertainment, Matt Founded web3 games startup, GameOn Entertainment Technologies, now publicly-listed in Canada.

Since 2018, GameOn has raised more than $10 million in funding, gone through the world-renowned Techstars accelerator, and partnered with Comcast, NBCUniversal, Polygon, Hedera, Karate Combat, the WNBA, and India's largest media conglomerate, Times Internet. You’ll learn about: How Millennial sports consumption habits influenced GameOn: portability, interoperability, true ownership, utility & collectibility Utilizing athletes to leverage NFTs and bring awareness to the space.


Game On’s Social Links:
GameOn’s Website:
GameOn’s LinkedIn:
GameOn’s Twitter:
GameOn’s Instagram:


Guest Social Links:
Matt’s LinkedIn:
Matt’s Twitter:


You’ll learn about:

  • How Millennial sports consumption habits influenced GameOn
  • GameOn: portability, interoperability, true ownership, utility & collectibility
  • Utilizing athletes to leverage NFTs and bring awareness to the space



00:00 Siva’s intro

00:32 Matt’s intro

2:34 How GameOn expands on the gaming experience

4:25 GameOn’s beginnings

8:15 Web3 and Playable NFTs

09:42 Digital collectibles & communities

12:02 Educating brands in Web3

14:15 Onboarding users

16:27 GameOn’s marketplace

18:54 The Karate Combat community

24:44 Hurdles to building GameOn

29:13 Benefits of Web3 and NFTs

36:35 Digital assets in sports

41:41 Product-first approach in sports

45:20 Athletes leveraging NFTs

49:51 How to get involved


Other places to listen: Apple Podcasts | Google Podcasts | Spotify | Pocket CastsPodbean


DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.

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